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Straight from the Source: Students at Elkhorn Area High School Recount Their Experience at the Second Annual Manufacturing Career Panel on February 26, 2014

Michael Reader

Elkhorn Area High School posted the following post on Facebook on March 13, 2014 about the Second Annual Manufacturing Career Panel:

On Wednesday, February 26, approximately 200 students from five different schools settled into their seats at the Elkhorn Area High School auditorium to listen to four experts and one of their own peers address the career opportunities in the manufacturing industry. Our schools feel very fortunate to have had Brian White, President of Waukesha Engine; Hanan Fishman, President of PartMaker, Inc, (a software development company); Mary Isbister, President of GenMet, Mequon (metal fabricator); Mike Reader, President of Precision Plus; and senior, Brad Pearson, (manufacturing apprentice) share their insights on opportunities the world of manufacturing offers.

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Each of the four speakers described their backgrounds, their journey to where they are today, various manufacturing processes, the skills and talent necessary to be successful in manufacturing, and the fast pace in which the manufacturing workplace is changing. They discussed with students the “skills gap”, which is the problem that many manufacturers are facing today in regard to maintaining a high-quality, high-skilled workforce. According to all four speakers, there is a huge deficit in the number of young people applying for jobs in manufacturing. Currently, the industry is looking for people skilled in Design Engineering, Manufacturing Engineering, Machinists, Welders, CNC Programmers, Fabricators, and Machine Maintenance. White mentioned that top machinists can earn up to $80,000 per year and that every manufacturing job generates four other jobs in other sectors such as health, IT, finance, etc. Both White and Reader stressed to students to make certain they are preparing for a career, not just for college; to make sure that their advanced education can help them secure a job, and to prepare themselves for life-long learning. They cited the fact that 70% of manufacturing jobs will require education beyond the high school diploma. Fishman backed up this fact by stating that what goes on in manufacturing today has a lot more to do with what goes on above the neck than below. Isbister reminded students that when hiring she looks for highly driven and ambitious job candidates; those who are committed to their jobs. She, along with the Reader, White, and Fishman stressed the importance of soft skills—reliability, communication skills, collaboration, self-motivation, positive attitude, and a willingness to learn.

Senior apprentice, Brad Pearson, spoke of his experience at Precision Plus and his appreciation for the opportunities he has been given by his mentor to learn all aspects of precision-turned component manufacturing (Facebook, 2014).

Second Annual Manufacturing Career Panel at Elkhorn Area H.S. Featured on Lake Geneva News

Michael Reader

Lake Geneva News featured an article on March 6, 2014, about the Second Annual Manufacturing Career Panel, which took place at Elkhorn Area H.S. on February 26, 2014.  The title of the article quotes Mary Isbister of GenMet Corporation, one of the panelists. Mike Reader of Precision Plus, Hanan Fishman of PartMaker and Brian White of GE’s Waukesha Engines Business were also panelists.

Here is a transcript of the article:

Wisconsin may be the state of milk and cheese, but it is also one of the leading states in manufacturing.

Mary Ibister, president of GenMet, Mequon, a metal fabricating business, said Wisconsin and Indiana trade off being first and second in the nation in annual manufacturing income.

“Wisconsin makes stuff,” said Ibister.

“And making stuff is cool,” she added.

Ibister and three other local manufacturing executives, Hanan Fishman, president of PartMaker Inc.; Brian White, president of GE’s Waukesha Engines Business; and Mike Reader, president of Precision Plus Inc., Elkhorn, were at Elkhorn Area High School Feb. 26 talking to high school students about the importance of manufacturing jobs and their rewards.

Elkhorn High School and Precision Plus partnered for the second annual Manufacturing Careers Panel.

The panelists laid out the possible career paths and opportunities available now for those who are interested in careers in manufacturing.

Perhaps the biggest draw for students is the promise of jobs with higher pay. At a time when middle class wages are stagnating, manufacturing wages have grown.
Manufacturing jobs now pay an average of $52,000 a year, said White. And machinists can make as much as $80,000 a year, he said.

Barry Butters, Precision Plus’ director of training and education, said this year about 200 students from Elkhorn, Badger, Delavan-Darien, Union Grove and Whitewater high schools attended the 90-minute presentation this year.

Last year, just three high schools sent students, Butters said. Precision Plus started intern programs last year for students in high school and college, with 10 students involved in the summer portion of the program and three participating during the school year.

Butters said Precision Plus intends to continue the program into next year, but it’s also looking for partners to help out, because the company has limited capacity for interns.

Literature at the program notes that the highest concentration of manufacturing jobs in the U.S. lies within a 90-mile radius of Waukesha.

Manufacturing is returning to the U.S., as companies realize that the costs of transportation are beginning to outweigh the savings in cheap overseas labor and that the U.S. is still the leader in producing educated workers.

The problem now, said Ibister, is finding enough workers to fill the need.

Ibister came to manufacturing through an indirect route.

She told the students that she had a degree in chemistry and worked for pharmaceutical companies, making and later setting up testing for pharmaceutical products.

But Ibister said she was always fascinated by the manufacturing process. Her husband worked in the defense industry for a company that helped build nuclear submarines.

In 1999, the two decided to buy a small manufacturing plant in Mequon. They named the company GenMet Corp.

The company now employs 75 people.

For years, society labeled manufacturing, or factory work, as “dirty, dumb and dangerous,” Ibister said. At the height of the Industrial Revolution in America, manufacturing was done in sprawling complexes that were dirty and often unsafe, she said.

When manufacturing companies began leaving the U.S. for cheaper labor overseas, the label changed to “limited, low-skilled and leaving,” she added. And then there were the “one dog and one man” predictions of the all-automated factories.

Ibister said the story went “the man is there to feed the dog. The dog is there to keep the man from touching the machines.”

While mechanization, computers and robots have taken over most of the low-skilled work done at factories, humans are still needed for the skilled positions where judgment and creativity are required, Ibister said.

“It’s one thing to push ‘go’ on a multimillion dollar machine, it’s another thing to know what to do if the machine stops,” Ibister said.

Fishman of PartMaker Inc. said his company writes software for computer-aided manufacturing. The company was recently bought by a multinational manufacturing company. PartMaker, headquartered in Pennsylvania, sells its software worldwide. One of its customers is Precision Plus, Fishman said.

Fishman is the co-author of two U.S. patents for automating the programming of multi-axis computer numeric control (CNC) machines. The CNC lathes have programmable arms that turn both cutting tools and raw materials to create finished products.

“This is a profession for people interested in using their brain, rather than just putting a peg in a hole,” Fishman said.

Kathryn Lieffrig, a junior at Elkhorn, said she’s been interested in the modern manufacturing process since she attended Camp Badger at the University of Wisconsin when she was in seventh grade.

Citing Ibister as an inspiration, Lieffrig, who was one of just three students invited to attend the Manufacturing and Industrial Conference in Milwaukee on Feb. 27, said she’s interested in engineering and designing computer manufacturing programs.

Reader, president and owner of Precision Plus, has been part of the family-owned business for 18 years. The company specializes in precision-turned metal components for a variety of uses, from cuff links to military ordinance.

In fall 2012, Reader hosted faculty from the Elkhorn Area High School for plant tours and a discussion of skills needed for today’s advanced manufacturing.

Reader’s outreach to the school led to a career panel presentation last year and that led to 10 internships for the best and brightest over the summer (LakeGenevaNews, 2014).

Brian White’s Manufacturing Story is An Inspiration for New Generations Coming Up Through the Ranks

Michael Reader

By Mike Reader
About a year ago, I had the pleasure of attending a Waukesha County Business Alliance (WCBA) Manufacturing Alliance panel discussion on workforce development issues and meeting Brian White. Brian, President of GE Energy’s Waukesha Gas Engines, was one of the panelists and he spoke frankly about manufacturing and the privilege of employing about 700 Wisconsinites.

In September of 2012, and under Brian’s leadership, GE Energy’s Waukesha Gas Engines had announced the hiring of 115 employees, following a $3.1 million investment into its engineering center.

Brian is a brilliant leader, but his story is not your typical rise-to-the-top story, because Brian didn’t go to college after graduating from high school. As a matter of fact, he didn’t know what to do with his life, until he found the opportunities that manufacturing presented to him—opportunities which he did not hesitate to pursue.
In May 2013, Dream It! Do It! Wisconsin, featured Brian in a video titled “Upward Bound – Wisconsin Manufacturing Careers.” In just a few statements, Brian tells us about his early life, and gives anyone looking into a career in manufacturing the assurance that anything is possible.

Last night, I attended another WCBA meeting, hosted by GE Energy’s Waukesha Gas Engines, which included tours of the engine assembly area and featured the Dream It! Do It! Wisconsin video featuring Brian. I was pleased to connect with Brian again. We had a very good discussion about what each was doing to address the skills gap and looked forward to collaborating in the future.