Exploring the Manufacturing Public Perception Gap: A Study by The Manufacturing Institute and Deloitte
Jointly, The Manufacturing Institute and Deloitte have recently published a study entitled “The 5th U.S. Public Opinion of Manufacturing,” addressing public perception.
Americans, according to the study, “remain steadfast in their support of manufacturing.” Disconcerting, however, is the fact that there is a gap in the interest shown by Americans to pursue long-term careers in manufacturing.
According to the study, 90% of Americans think manufacturing is “very important to economic prosperity,” yet only half of all Americans think that manufacturing jobs can be interesting and rewarding. U.S. investment in the manufacturing industry is supported by an overwhelming 82% of Americans, yet only 33% of parents would encourage their children to pursue a manufacturing career.
Lack of information appears to be a direct influencer on general perception, as the study also shows that those who better understand the possibilities in advanced manufacturing, are more likely to favorably change their perception.